Doggelganger

Want to see your dog match? Upload your photo to Doggelganger and in minutes you’ll be staring at a homeless dog that looks like you based on a digital analysis of your facial structure.  This clever campaign is sponsored by the Pedigree Adoption Program in New Zealand and was created by Colenso BBDO.

Image from Creative Criminals.com

When I did it, a 18 month old Mastiff Cross popped up named Carla; I can’t help think that Carla will quickly be snatched up by someone who actually lives in the country. After all, she has really good bones.